Location: Beijing
Overall Positioning: Beijing is the capital of the People's Republic of China, as well as a national political centre, cultural centre, international communication centre and science and technology innovation centre. The overall cultural development direction of strengthening cultural construction and enhancing the soft power of culture is proposed in the new round of Beijing Urban Master Plan. It focuses on the cultivation and promotion of socialist core values, the protection of the historic and cultural city as the foundation, and the top-level design of Beijing's urban culture in five dimensions: "Beijing of the world, Beijing of China, Beijing of Beijing, Beijing of Tongzhou (Chaoyang District, Fengtai District, Haidian District), and Beijing of the future", so as to continuously enhance the cultural soft power and international influence. We will continue to enhance our cultural soft power and international influence, and promote Beijing towards the goal of becoming a world city of culture and an icon of the world's cultural heritage. The aim is to build world-class high-quality cultural facilities, construct a modern public cultural service system, promote the construction of civilisation in the capital, develop cultural and creative industries, deepen the reform of the cultural system and mechanism, and form a cultural centre that covers all districts, radiates to Beijing, Tianjin and Hebei, serves the whole country and faces the world.