Historical and Cultural Block Renovation and Improvement—Xinghua Ancient City Historical Block Cultural Industry Plan

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Based on the millennium-old historical and cultural context of Putian Xinghua Ancient City, and taking its core area (mainly six main streets and alleys, supplemented by branch alleys in the region) as the scope of improvement, according to the different historical cultures, block characteristics, and business formats of its streets, alleys, roads, and坊, following a development model of “Culture + Tourism + Industry”, the relationship between “Culture * Space * Function” is sorted out, fully excavating the cultural genes of Xinghua City, such as architecture, commerce, festivals, intangible cultural heritage skills, food, longevity, and traditional customs. Key ancient houses such as “Dazongbo Residence” and “Lin Yangzu Former Residence” within the block are deeply improved. Combining business formats such as antiques and calligraphy and painting, gold and silver jewelry jade, cultural and creative products, intangible cultural heritage, specialty food, local products, boutique homestays, and high-end cultural experiences, cultural industries such as art creation, film and television, and new media are introduced. Accelerating integration into Putian City's whole-region tourism system, the goal is to transform this block into a 5A-level scenic area for whole-region tourism and residence, a cultural and leisure tourism destination for Xinghua Ancient City, a place of nostalgic memories for Putian, a popular cultural and creative tourism check-in point, a typical example of Putian merchant culture, and a national historical and cultural city. The aim is to establish the “Xinghua Ancient City” brand, allowing the ancient city to carry culture, and culture to achieve the ancient city.